Our Values
Our Mission
What makes our brand unique is its ability to fill a need for new black-owned and affordable beauty products. We also strive to create a space wherein young women are able to teach one another how to tap into our gifts that are aligned with our purpose. We incorporate inclusivity and diversity by welcoming all communities that celebrate women of color.
And of course, we uplift and praise women for their growth throughout life’s seasons and their journey of becoming! As we grow and introduce new products that we hope you’ll love, we welcome you to the Within Her Cosmetics Community, where we’re raising the bar on beauty!
Our Vision
We believe that beauty can never be broken and that beauty radiates from Within Her. We represent a cosmetic line that celebrates beauty through one's natural essence, their personality, creative expression, and through bonds of sisterhood. In an industry that at times seems limited, may we remind ourselves that our beauty is limitless.
As we expand, we look forward to providing quality products, servicing our customers, and venturing into future collaborations. We look forward to growing in community, promoting diversity & inclusion, and thriving in areas that represent women of color in spaces meant for them.